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Google has eliminated the possibility of viewing 100 &num=100 search results on a page, and third-party tracking devices, as well as perhaps Search Console, appear disheartening as a result. This SEO news Google update has left many wondering about the reliability of current SEO results.

As one of the top SEO agencies, when attempting to determine your position on Google Ranking or any other metric used by Google Search as of today, you may encounter some disconcerting, erroneous, or mismatched data. Reports from both Google Search Console and most third-party Google Search tracking services indicate that they have been experiencing issues with reporting ranking data in organic Google search results since the end of last week. This highlights how changes in Google SERP can disrupt the entire industry.

What Changed – After All This?

Towards the end of the week, Google discontinued the ability to display 100 search results on each page. This is a problem with most third-party rank checking tools, as they often acquire 100 search results on a single search, but today it costs them 10 times as much to find the same information. This major SEO change directly affects how marketers monitor the search engine results page news.

Affixing the parameter and num=100 to the search result URL on the Google.com site no longer enhances the search results by 100 results per page. This alteration in SEO parameters Google is one of the biggest Google SERP changes in 2025.

Keyword Insights wrote:

“Google has killed the n=100 SERP parameter. Instead of 1 request for 100 SERP results, it now takes 10 requests (10x the cost). This impacts Keyword Insights’ rankings module. We’re reviewing options and will update the platform soon.”